Naver is making waves in the global extended reality (XR) content market by transitioning from a platform operator to a content producer. With the establishment of its first overseas production base in Vietnam, Naver is poised to leverage artificial intelligence to create immersive experiences that redefine user interaction. This strategic shift marks a significant evolution in how the company plans to compete in the burgeoning XR landscape. The newly launched Vietnam Visual Experience (VVE) studio in Ho Chi Minh City will focus on producing adaptive XR content, including virtual artists and interactive environments that respond to user behavior.

In the rapidly evolving landscape of technology, the intersection of Extended Reality (XR) and Artificial Intelligence (AI) is creating unprecedented opportunities for agencies and brands. As highlighted by Hind Sergieh from Arkub Interactive, AI is now capable of reading user behavior in real-time, enabling the creation of spatial content at an accelerated pace. This synergy not only personalizes user experiences but also allows for the scaling of immersive environments like never before.

INVNT has taken a significant step in the integration of artificial intelligence by appointing James Nicholas Kinney as its first global chief AI officer. This strategic move aims to enhance the agency’s AI capabilities and deliver innovative AI-powered solutions to clients, marking a pivotal moment in the evolution of brand engagement and experience. Kinney, with his impressive background and certifications from prestigious institutions like MIT and Carnegie Mellon, is set to lead the charge in AI innovation.

In the rapidly evolving landscape of artificial intelligence, the competition among leading models has crystallized into a three-way race: OpenAI’s GPT-5.1, Anthropic’s Claude 4.5, and Google’s Gemini 3. The key insight here is that specialization is overtaking generalization, with each model optimized for distinct use cases that cater to specific needs in the tech ecosystem. OpenAI’s GPT-5.1 stands as the generalist champion, offering two variants that excel in conversational and reasoning tasks.

In a remarkable leap for digital healthcare, Universiti Malaya Medical Centre (UMMC) and CelcomDigi Bhd have successfully conducted one of the world’s first multi-country live surgeries utilizing 5G technology and AI-powered HoloMedicine. This pioneering event not only showcases the capabilities of advanced technology in surgical procedures but also emphasizes Malaysia’s potential as a leader in medical innovation. The live surgery, which was streamed in real-time to medical students and specialists from prestigious institutions worldwide, demonstrated how 5G connectivity can eliminate geographical barriers in medical training.

The recent announcement of a $7.5 million grant from the U.S. National Science Foundation to Cal Poly Pomona marks a significant milestone in advancing artificial intelligence applications in smart manufacturing. The establishment of the Center for Research Advancement in Smart Manufacturing (CREST-RASM) aims to equip the next generation of engineers and scientists with essential skills in robotics, digital twin technology, and cybersecurity, thereby enhancing the academic pipeline for STEM education.

Qualcomm (NASDAQ: QCOM) is making waves in the tech industry as it strategically diversifies its business model beyond the mobile handset market. With a strong foundation in semiconductors and wireless technology, Qualcomm is now focusing on high-growth sectors such as automotive, Internet of Things (IoT), and AI-enabled computing. This shift not only highlights the company’s adaptability but also positions it as a key player in the evolving tech landscape, making it an attractive option for investors looking for growth opportunities.

The Extended Reality (XR) market is poised for significant growth, with projections estimating it will reach a staggering $58.4 billion by 2033, growing at a compound annual growth rate (CAGR) of 5.4%. This growth is driven by advancements in technology and an increasing adoption of XR solutions across various sectors, including entertainment, education, and healthcare. A recent report by IMARC Group delves into the intricacies of the XR market, categorizing it by components, types, organization sizes, applications, and end-user industries.

At the recent Android Show: XR Edition, Google unveiled its ambitious plans for the future of augmented reality with Project Aura and innovative AI glasses. These developments signal a significant shift in how we might interact with digital content, blending our physical and virtual worlds seamlessly. Project Aura, developed in collaboration with XREAL, promises a robust XR experience with its optical see-through technology and a 70-degree field of view. This headset aims to enhance productivity and entertainment by allowing users to view multiple floating windows without obstructing their real-world surroundings.

In a bold move that could shake up the augmented and virtual reality landscape, former Apple engineer’s GravityXR has unveiled the Jizhi G-X100 AI chip. With a remarkable latency of just 9ms, this chip promises to deliver faster XR performance that may rival Apple’s Vision Pro. As tech enthusiasts and industry experts alike keep a close eye on this development, the question arises: can a startup in China truly challenge a giant like Apple?