Samsung's New XR Headset: A Game Changer or a Missed Opportunity?
Samsung has officially entered the XR arena with the unveiling of its first augmented reality (AR) and virtual reality (VR) headset, the Samsung HMD Odyssey. While the device boasts impressive features like a high-resolution display and built-in headphones, industry analysts are questioning its sales potential in a market increasingly dominated by stylish smart glasses from competitors like Apple and Facebook.
Despite the skepticism, Samsung is optimistic about the HMD Odyssey’s future, emphasizing its advanced capabilities and compatibility with a range of Samsung devices. As consumers seek high-quality immersive experiences, the company believes that its headset can carve out a niche in the crowded XR landscape. However, with the rise of lightweight smart glasses, will the Odyssey be able to compete effectively?
As we look ahead to the headset’s release later this year, it will be interesting to see if Samsung can overcome the challenges posed by its competitors and establish a foothold in the evolving XR market. Will the HMD Odyssey become a game changer, or will it struggle to gain traction? Only time will tell.
Original source: https://biz.chosun.com/en/en-it/2025/09/01/4PLZHPLP75BN7KY23RJHOAPLIU/