YouTube's New AI Tools and Initiatives to Elevate India's Creative Economy
YouTube is stepping up its game in India with a suite of new AI-powered tools and strategic partnerships aimed at enhancing the country’s creative and knowledge economies. Announced at the recent YouTube Impact Summit, these initiatives underscore the platform’s commitment to fostering economic growth and supporting creators in a rapidly evolving digital landscape.
The economic impact of YouTube in India is substantial, contributing over Rs 16,000 crore to the GDP and creating more than 9.3 lakh jobs last year alone. Gunjan Soni, Managing Director of YouTube India, highlighted that 63% of monetizing creators view YouTube as their primary revenue source, emphasizing the platform’s role in not just entertainment but also in livelihood generation and shared economic growth.
In addition to supporting creators, YouTube is also focusing on digital learning by partnering with institutions like the Indian Institute of Creative Technologies to train the next generation in fields like animation and gaming. With 98% of Indian users turning to YouTube for information, these efforts are poised to significantly enhance the educational landscape in the country. As YouTube continues to innovate, one can’t help but wonder how these advancements will shape the future of content creation and consumption in India and beyond.
Original source: https://www.tribuneindia.com/news/business/youtube-unveils-new-ai-tools-partnerships-to-boost-indias-creative-and-knowledge-economies/