ASUS is making a bold move by stepping away from its smartphone lines, including the Zenfone and ROG Phone, to focus on artificial intelligence-driven products. This strategic pivot, as reported by Inside, highlights the company’s commitment to investing in commercial PCs and innovative AI technologies such as robotics and AI glasses. Jonney Shih, the chairman of ASUS, emphasized that the future of computing lies in these advanced technologies rather than traditional mobile devices.

ASUS is making a significant pivot in its business strategy by stepping away from the smartphone market to concentrate on artificial intelligence-driven products. According to a recent report from Inside, ASUS chairman Jonney Shih announced that the company will cease launching new mobile phones and instead focus its research and development efforts on commercial PCs and innovative AI products, such as robotics systems and AI glasses. This marks a notable shift in ASUS’s vision for the future of computing.