In a significant move for the tech industry, Italy’s Omniacom Group has partnered with Australian start-up Vection Technologies to integrate extended reality (XR) technology into its operations. This collaboration is set to enhance Omniacom’s capabilities in both virtual reality (VR) and augmented reality (AR), allowing them to deliver innovative and immersive experiences to their clients. Vection Technologies, known for its cutting-edge XR solutions, marks this partnership as a pivotal milestone in its growth trajectory.

In a surprising turn of events, Meta has partnered with Anduril Industries to develop augmented and virtual reality devices for the military. This collaboration marks a significant shift for Meta, which has struggled to monetize its extended reality (XR) initiatives since rebranding from Facebook. With the U.S. military’s budget exceeding $1 trillion this year, this partnership could potentially provide the financial boost Meta desperately needs. The goal of this alliance is to leverage Anduril’s Lattice platform, a sophisticated command-and-control system that utilizes AI to deliver real-time battlefield intelligence through AR and VR interfaces.