In a significant move that mirrors Meta’s recent ventures, ByteDance is reportedly stepping into the mixed reality arena with plans for innovative goggle-like devices. According to a report from The Information, this shift reflects a growing consumer preference for lighter, more comfortable wearables that can seamlessly blend digital images with the real world, marking a departure from the heavier headsets currently dominating the market. This development comes on the heels of Meta’s own transition from traditional headsets to a more streamlined goggle design, known as Phoenix.