Indias cinema advertising landscape is on the brink of a revolutionary change as PVR INOX partners with Ikonz Studios to unveil the countrys first full-stack, IP-driven holographic engagement platform. This innovative initiative transcends traditional advertising methods, offering immersive and interactive brand experiences that engage audiences in ways never seen before in cinema. The platform leverages advanced HXR (Holographic Extended Reality) technology, allowing brands to create life-like holographic content that audiences can interact with.