Samsung Electronics is set to shake up the Extended Reality (XR) landscape with its upcoming device launch on the 22nd. This strategic move positions Samsung alongside tech giants Apple and Meta, creating a competitive three-tier structure in the XR ecosystem. With a price point of around $1,800, Samsung’s device is not only more affordable than Apple’s Vision Pro but also aims to enhance the XR experience within the existing Galaxy ecosystem, integrating seamlessly with smartphones, tablets, and wearables.