The UK government’s newly unveiled strategy for the creative industries is set to be a game changer, aiming to accelerate innovation and stimulate growth in a sector that is already outpacing the broader economy. With a focus on harnessing the power of AI and extended reality, the strategy seeks to bolster the UK’s position as a global leader in creative sectors such as film, music, and video games. By increasing investment in research and development, the government hopes to foster a thriving ecosystem for creative startups and scale-ups.

The intersection of the creative and digital sectors is emerging as a pivotal force for economic growth in the UK. As productivity stagnates and real wages barely budge, the Invest 2035 strategy highlights the urgent need for innovation and collaboration between these two dynamic fields. With the creative industries contributing £100 billion and technology adding over £150 billion to the economy, the potential for synergy is immense. This convergence not only fosters new markets but also enhances productivity, making it a critical focus for the UK’s industrial strategy.