The Indian Institute of Creative Technologies (IICT) is making significant strides in establishing a robust AVGC-XR ecosystem, as evidenced by its recent partnerships announced at the India Gaming Show 2026. By signing multiple Memoranda of Understanding (MoUs) with industry leaders, IICT is paving the way for a future-ready digital content landscape in India, focusing on education, skilling, and research across emerging domains like esports and immersive technologies. One of the standout collaborations is with The Zenfluencers, aimed at developing structured esports education that includes globally recognized certification programs and industry-led workshops.