The Seoul Pop Culture Convention 2025, held at the COEX Exhibition Hall, showcased the vibrant intersection of technology and fandom, drawing over 40,000 visitors eager to engage with their favorite characters and influencers. This year’s event highlighted not only the popularity of cosplay but also the growing significance of conventions as business platforms that connect creators, companies, and buyers in the global market. With 150 companies presenting 600 brands across 300 booths, the convention demonstrated the expansive nature of K-content, including games, webtoons, animations, and more.