In a groundbreaking shift for the retail landscape, Naver’s recent live commerce event showcased how artificial intelligence (AI) is transforming the shopping experience into an immersive journey. By integrating AI and augmented reality (AR) technologies, Naver has created a platform where viewers can engage with products in a lifelike environment, making the shopping experience not just about purchasing but about experiencing a brand’s narrative. During the event, a live demonstration featuring Harley-Davidson motorcycles captured the attention of over 800,000 viewers, illustrating the potential of AI to enhance consumer engagement.