The Seoul Pop Culture Convention 2025, held at the COEX Exhibition Hall, showcased the vibrant intersection of technology and fandom, drawing over 40,000 visitors eager to engage with their favorite characters and influencers. This year’s event highlighted not only the popularity of cosplay but also the growing significance of conventions as business platforms that connect creators, companies, and buyers in the global market. With 150 companies presenting 600 brands across 300 booths, the convention demonstrated the expansive nature of K-content, including games, webtoons, animations, and more.

The Seoul Pop Culture Convention 2025, also known as Seoul Popcorn, is set to be a monumental event for fans and industry professionals alike, showcasing the convergence of K-content and e-sports. Scheduled for September 12-14 at COEX in Samseong-dong, this year’s festival marks its fourth anniversary and promises to be a vibrant platform for innovation and collaboration in the content industry. With over 150 companies and 600 brands represented, attendees can expect a diverse range of exhibitions, including cutting-edge technology in gaming, webtoons, animations, and more.