Samsung is gearing up to enter the smart eyewear arena with its upcoming XR smart glasses, which promise to blend cutting-edge technology with stylish design. Following the launch of the Galaxy XR headset, priced at $1,799.99, the company is now teasing a new competitor to Meta’s offerings, particularly the Ray-Ban Meta glasses. With a focus on AI integration and partnerships with lifestyle brands like Warby Parker and Gentle Monster, Samsung aims to redefine how we interact with our surroundings through smart eyewear.

As businesses increasingly embrace technology, smart glasses are emerging as essential tools that enhance productivity and communication in the workplace. Unlike traditional devices that often distract users, smart glasses keep teams connected and informed while allowing them to remain hands-free. This shift is particularly significant as the XR market is projected to exceed $1,067 billion by 2030, driven by enterprise interest in augmented reality (AR) and artificial intelligence (AI). Companies are already witnessing tangible benefits from adopting smart glasses.

Samsung is on the brink of revolutionizing how we interact with technology through its upcoming Project Moohan, an extended reality headset that promises to merge everyday utility with immersive experiences. Set to be unveiled on October 21st, this device is powered by Android XR and integrated AI, marking a significant shift towards smart glasses that could potentially replace traditional smartphones. The Moohan headset aims to create a seamless environment where users can manage tasks through voice, gestures, and gaze, all within a three-dimensional space.

Qualcomm’s Alex Katouzian recently highlighted the transformative potential of India-based large language models (LLMs) in revolutionizing AI applications and enhancing smart glasses technology. These localized models are tailored to understand the diverse languages and dialects of India, making them far more effective than generic models. This innovation could significantly improve user experiences in smart glasses, which Katouzian believes will become the next essential computing device after smartphones. The Indian market presents a unique opportunity for smart glasses, especially among the tech-savvy Gen Z demographic, which numbers over 350 million.

Qualcomm’s recent event, Snapdragon for India XR Day, showcased the future of AI-enabled smart glasses and spatial computing, emphasizing the transformative role of AI in enhancing user experiences. With over 100 immersive devices powered by Snapdragon XR platforms, Qualcomm is not just advancing technology but also redefining how we interact with the digital world through mixed reality (MR), virtual reality (VR), and augmented reality (AR). The collaboration with Lenskart highlights Qualcomm’s commitment to expanding its influence beyond smartphones, making strides in the Indian market with innovative eyewear that integrates advanced AI capabilities.

In a significant move that mirrors Meta’s recent ventures, ByteDance is reportedly stepping into the mixed reality arena with plans for innovative goggle-like devices. According to a report from The Information, this shift reflects a growing consumer preference for lighter, more comfortable wearables that can seamlessly blend digital images with the real world, marking a departure from the heavier headsets currently dominating the market. This development comes on the heels of Meta’s own transition from traditional headsets to a more streamlined goggle design, known as Phoenix.

As smart glasses equipped with AI assistants emerge, they are set to revolutionize how we interact with technology in our daily lives. Google, Apple, and Meta are all racing to capture the market, each bringing unique strengths to the table. Google’s prototype smart glasses, featuring the AI assistant Gemini, promise seamless integration with essential services like Gmail and Google Maps, making them a compelling choice for tech-savvy users. Apple is not far behind, accelerating its smart glasses launch to late 2026, equipped with Siri and a suite of functionalities including real-time translation and navigation.