The augmented reality (AR) and virtual reality (VR) headset market is at a pivotal moment, with a remarkable 18.1% annual growth reported in the first quarter of 2025. This surge is setting the stage for mixed reality (MR) and extended reality (ER) to take the lead in long-term growth, as highlighted by IDC’s latest research. Companies like Meta are currently dominating the market, but emerging players such as Viture and Xreal are innovating in ways that resonate with consumers, suggesting a shift in the landscape of immersive technology.