In a significant move for the tech industry, Italy’s Omniacom Group has partnered with Australian start-up Vection Technologies to integrate extended reality (XR) technology into its operations. This collaboration is set to enhance Omniacom’s capabilities in both virtual reality (VR) and augmented reality (AR), allowing them to deliver innovative and immersive experiences to their clients. Vection Technologies, known for its cutting-edge XR solutions, marks this partnership as a pivotal milestone in its growth trajectory.