Samsung has officially entered the XR arena with the unveiling of its first augmented reality (AR) and virtual reality (VR) headset, the Samsung HMD Odyssey. While the device boasts impressive features like a high-resolution display and built-in headphones, industry analysts are questioning its sales potential in a market increasingly dominated by stylish smart glasses from competitors like Apple and Facebook. Despite the skepticism, Samsung is optimistic about the HMD Odyssey’s future, emphasizing its advanced capabilities and compatibility with a range of Samsung devices.

In a significant move for the tech industry, Italy’s Omniacom Group has partnered with Australian start-up Vection Technologies to integrate extended reality (XR) technology into its operations. This collaboration is set to enhance Omniacom’s capabilities in both virtual reality (VR) and augmented reality (AR), allowing them to deliver innovative and immersive experiences to their clients. Vection Technologies, known for its cutting-edge XR solutions, marks this partnership as a pivotal milestone in its growth trajectory.