Samsung is set to make waves in the extended reality (XR) landscape with the upcoming launch of its XR headset, code-named Project Moohan, on October 22. This device, developed in collaboration with Google and Qualcomm, aims to redefine how users interact with augmented, virtual, and mixed-reality experiences, all powered by the innovative Android XR operating system. With the global XR market projected to soar to $1.1 trillion by 2030, Samsung’s entry into this space is not just timely; it’s potentially transformative.

Samsung has officially entered the XR arena with the unveiling of its first augmented reality (AR) and virtual reality (VR) headset, the Samsung HMD Odyssey. While the device boasts impressive features like a high-resolution display and built-in headphones, industry analysts are questioning its sales potential in a market increasingly dominated by stylish smart glasses from competitors like Apple and Facebook. Despite the skepticism, Samsung is optimistic about the HMD Odyssey’s future, emphasizing its advanced capabilities and compatibility with a range of Samsung devices.